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digital advertising is the process of spreading advertising material through online platforms such as social media , search engines , websites , and any other app that can be accessed digitally .this method is a type of information derived from information that makes the seller close to buyers . this way , you can help the audience get to the shopping stage faster and easily than the decision - making stage .anything that you see in the digital space is capable of turning into a way for digital advertising . from social networks to websites , mobile play and applications . of course , we must distinguish between advertising tools and marketing tools . something that even many specialists make mistakes .
the similarity between traditional and digital advertising is very small . digital advertising , like traditional advertising , makes your audience know about your product , service and business , but instead of using traditional tools like billboard , magazines use platforms like google , facebook , youtube . in this way , you can examine the performance of your campaign at the same time . tracking and monitoring online activities is very easy . you can easily enter your account and follow the campaign information . this information will not only help your team see the results of your strategies , but also give you opportunities to improve performance . for example , if your ad has a little viewer , you can help with updating the movies and images up your ads . and apply changes to the feedback received . but in the traditional campaign as soon as you can see the result of your campaign , it 's after it is finished .
abstract : digital advertising and marketing are among the effective measures for businesses to make their brand right to customers and increase their sales or service . the topic of digital advertising and marketing is so important and complex that they may take advantage of the guidelines for digital advertising and marketing . today , with the spread of time , users ' use of the internet and its abundance of smart phones is a subset of marketing management . in fact , the concept of digital marketing can be expressed using all of the means of marketing for marketing ; so all the tools that are used in the digital marketing of marketing can also be used in digital marketing . today , with the spread of time , users ' use of the internet and its abundance of smart phones is a subset of marketing management . in fact , the concept of digital marketing can be expressed using all of the means of marketing for marketing ; so all the tools that are used in the digital marketing of marketing can also be used in the digital marketing , such as seo for search engines or content production or marketing through social networks .
a website is the centre of all digital marketing campaigns and is a very powerful channel for digital advertising and a context to implement types of online marketing campaigns . the website must address your brand , product and service in a clear and memorable way . another important point is that websites should have a high rate and user friendly ; otherwise , it will not be long before customers browse your store , and the web site is idle .pay - per - click ( click on click ) is a model of digital advertising in which marketers pay for every time users click on their ads . google , bing , linkedin , twitter , pinterest or facebook are possible and marketers can express their ads to people seeking phrases related to products or services . in this context , users are divided into demographic characteristics ( such as age or gender ) , or even their specific geographic location or status . the most popular ads for google 's clicked advertising are ads and facebook .
now that you understand what digital advertising is , it may be a question for you to know what these types of ads have . in response , it should be mentioned that this type of advertising is more tools compared to traditional advertising methods . on the other hand , they are not limited to time . in your traditional way , you have no option to manage your ads and in other words , it is impossible to examine your advertising efficiency , but this is not possible in digital advertising . with your digital advertising campaigns you can identify your audience well and understand their need .what is the difference between traditional advertising and digital advertising ?as mentioned , digital media advertising is the message that the audience faces . while traditional marketing uses media like magazines and newspapers . digital marketing uses media such as social media or websites . of course , remember that traditional marketing does not mean it 's old . traditional advertising plays an important role in people 's lives . but digital marketing is done through the internet ; so today , with the spread of the internet and the availability of more of these ads , people are more welcomed by this kind of advertisement .not only digital marketing is sometimes more cost - effective than traditional , it is also a way to communicate with target audiences at the global level . digital marketing is also essential to people today , as it is now common to do research and online shopping from the most remote and most common - to - the - everyday nature of everyday people .
advertising in a search style today initiates 80 percent of research purchasers about their products and services online . also many of them refer to their favorite search engine such as google or google . as a result , with the advertising area ads , your company should have a good chance to introduce itself to users . while your selected pages appear as a style of online advertising in search results , you can also be seen on google web - based websites . google , for example , has a network of websites that have been approved to show the advertised ads to google . to create ads for searching , you need to target specific searches for your business or keywords . for best results , your business must also target key words . so , if you are looking to get users in the early stages of the purchase funnel , the use of digital marketing is more efficient . for example , use the content marketing and optimize search engines ( seo ) to appear above relevant searches . you can also use money ads or pay for clicks ( PPC to support other marketing strategies online . so once you 're increasing your organic ranking through your industry , you need to help your business get more quickly in the search results . as a result , your website appears in the top pages of your search engine and display your ads in other websites . but notice that you need to look at this style of advertising as a longer - term project with lasting results .
what makes digital advertising unique ? the power of penetration of digital advertising depends on the popularity of social networks such as facebook , youtube , instagram , etc. that you use . it is better to put your ads on the platform to raise awareness of your ads and follow the interested process in social networks . this form of advertising allows you to access the right people at the right time . digital ads can become personalized , and help you walk your client step by step ; this will increase your relationship with the customer . it will also help you return the funds . high diversity in this kind of advertising makes you choose the best way to improve your business efficiency . for example , you decide to use a linkedin platform for your brand advertising is better than other social networking sites . or as a fashion - related business , you prefer instagram to inform your customers . each of these methods has some advantages and disadvantages , which is better to find and select the most appropriate for your business .
why is digital advertising important and should be used ? studies show that about 98 percent of people regularly use the internet . of these , 66 percent are over 65 years . statistics show that 43 percent of iranians use the internet and spend more than 24 hours a week in cyberspace . this is a special occasion to use a variety of new marketing . it can be said that the internet is integrated with all the activities we perform during the night . as a result , who have a big business or business , you 'd better use digital advertising . with the help of this approach , you have many options to offer your services and products . you can place your ads on social networking sites like facebook , google or youtube , and even between text , image and video ads you can choose to enter this area of advertising .
one of the most important reasons leading to the use of brands of digital advertising is that a قابل strategy is cost - effective . in this way , you don 't need to tell a specific and specific story like preparing a television ad . and even compared to traditional advertising , in online advertising , you have the ability to make income . you can begin advertising on social networking with very low cost , and when you develop calm , you can raise your advertising budget . for example , in the world of traditional advertising in the competition between different retailers , one is more successful to offer a more price for a billboard . however , in the digital world , everyone should be able to provide a higher ad to its users interests . you can buy a billboard and hope that your audience will see it and the best you want to do . but it 's likely that you don 't get any results . but digital advertising is quite the opposite , using this method and knowing your audience 's options , interests and behavior , you can make sure your audience is focused on people who are in your fashion .
what do you do in digital advertising ? in digital advertising , unusual practices are used in comparison with traditional advertising . in traditional advertising , your business will generally provide a general definition of the brand for the public . like billboard that 's at the top of the public . but in digital advertising , someone sees your ad to really look for it . this is different from your ad to see your ad . when using digital advertising , you can use advanced targeting methods to reach your target audience . this feature of targeting is much higher than traditional marketing capabilities in which all people are considered inside and outside the target market . some of the most common targeting options are : keywords : in this way , you can directly reach people who searched key words and phrases related to your business . interests : you can target your interests . most plateform like google and facebook allow your business to access them by examining past behaviors
